Blyth Names New President at PartyLite Worldwide

Blyth, Inc. has named Robert B. Goergen, Jr. as its new president, Direct Selling Group and president, PartyLite Worldwide, succeeding Anne M. Butler.

Goergen, Jr. has been president of the company’s multi-channel group since 2007, leading business development and corporate technology initiatives for Blyth. He joined Blyth in 2000 as director, internet strategy and e-business Initiatives group. Prior to joining Blyth, he worked for McCann-Erickson where he managed e-commerce development and Internet marketing efforts for consumer products and services accounts. He holds a bachelor’s degree from the University of Richmond and a master’s in business administration from The Wharton School at the University of Pennsylvania, andis a member of the office of the chairman.

Robert B. Goergen Sr., who is Blyth’s chairman of the board and CEO, will assume direct responsibility for the multi-channel group during Goergen, Jr.’s tenure at PartyLite, according to the company.

Butler joined PartyLite in 1999 as president, PartyLite Europe and became president, PartyLite International, in 2003. She played a key leadership role during years of rapid international expansion for PartyLite, opening six new PartyLite markets in Europe, Mexico and Australia and positioning PartyLite as a global party plan competitor.

“Anne brought a wealth of direct selling executive experience to PartyLite, having worked in the United States and abroad for more than 25 years at leading direct selling companies,” said Goergen Sr. “She has been a key partner to me and Blyth’s Office of the Chairman for the past four years. I am proud of Anne’s accomplishments and support her desire to transition to additional entrepreneurial activities and the next phase of her life.”